Deliverable No. 1

Create two-high resolution, informative decks on both the EP and brand collaboration to assist in Public Relations efforts. 

Source: HY.GEN.IC, LLC — Public Relations & Brand Management

Deliverable Achieved — 07.10.14

Deliverable Achieved — 07.15.14

Deliverable Achieved — 07.24.14

Brief: With a dedicated team focused on the progression of fashion through visual inspirations and the provision of knowledge, HYPEBEAST's devotion and commitment has made it one of the premiere online destinations for editorially driven commerce and news. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, their insight has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. 

Excerpt  — "These @theophilusmartins x @flexfit limited edition caps have got us feeling some kind of way." 

Deliverable Achieved — 08.03.14

Deliverable No. 5

Develop press release to announce Theophilus Martins' first single, 'Keep it Playa' generating the initial buzz on "Doing It For Television". Upon client approval of the press release, HY.GEN.IC will distribute it to music editors and bloggers.

Source: HY.GEN.IC, LLC  — Public Relations & Brand Management 

Pitch:  Los Angeles, CA (August 6th, 2014) - Theophilus Martins is excited to present "Keep It Playa", the first single off his highly anticipated EP, Doing It For Television. Produced by Yung Eligant with additional production from Steve Metz and Theophilus Martins letting loose and stepping out of his comfort zone. Through strong lyrics and a powerful beat, Martins' explains that although he took the opportunity to let go, he realizes that in the end, it wasn't really what he wanted. The song ultimately represents the joy and excitement of living in the moment, but the lows that come after the highs. 

Credits: Cover artwork for "Keep It Playa" was photographed by rising LA Photographer, Michael Benatar and modeled by Koreen Odiney, and also provides a sneak peak into a special upcoming collaboration

Deliverable Achieved — 08.06.14

Abstract: A member of the Complex Media Network, 2DopeBoyz (2BDZ) is a music site featuring the latest Hip-Hop Album, EP, and Single releases. Covering live shows, album reviews, tour dates, industry news, and collaborations with music labels. The Complex Media Network is compiled of websites curated to maintain the perfect balance of innovational content and  editorial integrity, initiating highly engaging and sustained content within a target demographic - the product and style oriented, influential male. 

Deliverable No. 7

Increase editorial exposure in targeted publications secure smart and consistent national and regional editorial exposure across top media platforms in targeted demographics. Place second single 'The Look', on a premier online outlet, thus provoking further engagement for the upcoming EP. 

Source — VIBE Magazine (Online), Spin Media Network

Abstract: A member of the Spin Media Network, VIBE Magazine is a premiere destination for urban music, entertainment and culture. VIBE lends its authoritative voice to create solutions for advertisers looking to engage consumers 18-54 via music, entertainment, and lifestyle, reaching 2.6 million unique visitors each month including an engaged audience of 2.5 million followers across social channels 

Deliverable Achieved — 08.29.14

Brief: Barbarian is a sales, communications and business development agency. Their vision is to create long-term value through a multi-faceted approach of brand development; creating compelling collaborative products with retailers, wholesale strategies for expansion and flagship store development. Barbarian works to transform the archaic fashion industry through fresh thoughts and methods, that create longevity and higher profits for their partners. The fashion agency brings years of experience to each collaborative effort by gaining global momentum through editorial and retail relationships. 

Deliverable No. 10

Premier final EP on major music outlet. Follow the premier with a media-alert serviced to large scale music outlets. 

Placement — Billboard Magazine (Online) 

Abstract: The world's premier music publication, Billboard has served business since 1984. Billboard and it's popular music charts have evolved into the primary source of inspiration on trends and innovation in music; serving music fans, artists, top executives, tour promoters, publishers, top programmers, and digital entrepreneurs. Billboard.com features an extensive array of searchable, playable charts, breaking music news, artist interviews and exclusives. Launched in 1995 as Billboard Online, Billboard.com now attracts well over ten million unique visitors each month in more than100 countries and has become the de facto digital destination for popular music.